MACAW CONSULTING GROUP
STRATEGY and MAKING IT HAPPEN
MACAW WORKS WITH THE PEOPLE WHO lead ORGANISATIONS TO improve BUSINESS PERFORMANCE AND build CORPORATE VALUE
The quality of strategic thinking and effectiveness in making it a reality determine business success.
MACAW Consulting works with the people who lead organisations to create and implement strategies that improve business performance and build corporate value.
We act as a catalyst to help develop the strategic initiatives that will create and sustain competitive advantage.
We apply high-level skills, experience and horsepower to the implementation of those initiatives. We help identify and deal with the issues that impede progress and so enable organisations to move ahead more quickly.
OUR FOCUS
CUSTOMER VALUE AS THE ultimate DRIVER OF SHAREHOLDER VALUE
Improving the value of the company and its products and services in the minds of its customers creates competitive advantage.
It is the key to sustainable long term success and in turn will drive shareholder value. In any organisation at any point of time, there will rarely be perfect alignment between all key performance drivers. Addressing misalignment provides real opportunities to enhance performance.
MACAW Consulting works to improve alignment and focus; to identify and address those areas that are not enhancing customer value and are frustrating the achievement of the organisations's goals.
PRINCIPAL
TONY SERNACK
DIRECTOR
Tony Sernack co-founded MACAW in 1993 following a strong track record in senior management/CEO in major Australasian corporations. A highly successful corporate strategist, he is also recognised as one of Australia's leading marketers with numerous major product successes and new product developments. Tony provides a results oriented approach to the strategic issues confronting senior executives and their companies. He has worked with many of Australia’s larger corporates and also government.
A graduate of Sydney University, Tony has served on numerous boards across a wide range of industries as well as NFPs.
Email: tony@macaw.com.au
STRATEGIC PLANNING FOR CLUBS
STRATEGY FOR CLUBS
Many years ago Tony Sernack joined the board of his golf club and as a result introduced the concept of strategic planning. At the time this was largely absent from the club industry.
While the mainstream of the MACAW business was working with large corporates, over the years he has helped a number of clubs go through the same process.
In 2014, for Golf Management Australia (the national association of club managers), he distilled his deep experience into a practical guide to strategic planning for clubs and club boards, The Green Book. The principles covered in the book apply to any organisation.
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